Post by account_disabled on Jan 8, 2024 5:24:48 GMT
Is anyone else providing what you have to offer? Local norms: Take the time to develop a clear understanding of local norms and cultures. Select and test tactics to reflect local behaviors and preferences. Influencer research: Make sure to iidentify local influencers who align with your brand and target audience. Partnering with influencers not only allows you to leverage their reach and credibility; it helps you build trust within the local market.
Their informed take on your product and how they position it with their audience can help Phone Number frame your local messaging and approach. Performance measurement: Track and analyze performance metrics and adapt based on your findings. Getting started with international marketing Tools Some key tools for testing include Google Trends, Keyword Planner, Facebook advertising data, and Analytics to identify demand, competition, and trends for a given product or service in different regions. For insights into local interests, you can also use SEMrush, BuzzSumo, or
Ahrefs. For more nuanced insights into local norms and preferences, you can tap into local business groups and associations, as well as advisory groups from your own country. And... my secret sauce Tools and tactics in my secret sauce include: Trade groups Enterprise bodies Embassies International business networks In my experience, you get back even more than what you put into these usually pro-bono business networks. However, you do have to be willing to do some work to engage these networks which can be time consuming. Tip: Don’t overlook the obvious leads. Find (and ‘interrogate’) colleagues in your company who may be from, or know, the markets you are targeting.
Their informed take on your product and how they position it with their audience can help Phone Number frame your local messaging and approach. Performance measurement: Track and analyze performance metrics and adapt based on your findings. Getting started with international marketing Tools Some key tools for testing include Google Trends, Keyword Planner, Facebook advertising data, and Analytics to identify demand, competition, and trends for a given product or service in different regions. For insights into local interests, you can also use SEMrush, BuzzSumo, or
Ahrefs. For more nuanced insights into local norms and preferences, you can tap into local business groups and associations, as well as advisory groups from your own country. And... my secret sauce Tools and tactics in my secret sauce include: Trade groups Enterprise bodies Embassies International business networks In my experience, you get back even more than what you put into these usually pro-bono business networks. However, you do have to be willing to do some work to engage these networks which can be time consuming. Tip: Don’t overlook the obvious leads. Find (and ‘interrogate’) colleagues in your company who may be from, or know, the markets you are targeting.
